Built for selling, not only RSVPing
Luma shines for meetups and community calendars. Plentix is built around the transaction: tiers, waitlists, door check-in, payouts, and promoter links. If paid inventory is the job, that foundation matters.
Luma wins on simplicity for free or low-volume community events. On paid tickets, its free plan stacks a 5% platform fee on top of Stripe. Plentix keeps a single flat 5% with processing included and no monthly plan required for core selling tools.
Feature comparison
| Feature | Plentix | Luma |
|---|---|---|
| Free plan available | Yes | Yes |
| Free events at zero cost | Yes | Yes |
| Platform fee (free plan) | Flat 5% Processing included | 5% per paid ticket Plus Stripe on top |
| Payment processing | Included in the 5% | Stripe ~2.9% + $0.30 On top of platform fee |
| 0% platform fee option | N/A — flat 5% covers all | Luma Plus $59/mo billed annually (USD) |
| Affiliate / promoter program | Yes, custom commissions | Not available |
| Email / invite sends | Campaign tools included | Blasts & invites Up to 500 sends/week on free; 5,000/week on Plus |
| Ticket types & coupons | Unlimited tiers + codes | Ticket types + coupons |
| Mobile check-in | Yes | Yes |
| Analytics | Sales & attendance dashboard | Attendance & engagement basics |
| You own attendee data | Fully yours | CSV import/export |
| API / Zapier | Available | Plus plan |
| Monthly fee for key unlocks | No | $59/mo for 0% fees + API USD, annual billing |
Why organizers switch to Plentix
Luma's fees stack. Plentix's don't.
Luma's free plan charges 5% plus Stripe (typically 2.9% + $0.30). On a €40 ticket that is roughly €3.16–€3.46 depending on currency conversion, nearly 8–9% effective. Dropping Luma's platform fee to 0% requires Luma Plus at $59/month (USD, annual). Plentix stays at a flat 5% with processing included.
Grow sales through affiliates
Plentix gives each promoter a unique link and a commission you set. Luma has no affiliate tooling. For street teams, influencers, or partner brands, that is often the deciding feature.
Marketing beyond invite blasts
Luma caps free-plan invites and newsletters at 500 sends per week (5,000 on Plus). Plentix includes campaign-style email tools with promo codes and early-bird tiers designed to convert, all inside the flat 5%.
Sell 100 tickets at €40: here's the difference
Organizer absorbs fees. Luma free-plan column uses 5% platform + Stripe at 2.9% + €0.30 per charge.
Plentix
Revenue (100 × €40) €4,000.00
Platform fee (5%) €200.00
Payment processing Included
Monthly fee None
You keep €3,800
Luma (free plan)
Revenue (100 × €40) €4,000.00
Platform fee (5%) €200.00
Stripe (2.9% + €0.30) €146.00
Monthly fee None (or $59/mo USD on Plus)
You keep ~€3,654 — or pay $59/mo USD to remove the platform fee (Stripe remains)
Luma pricing from luma.com/pricing (August 2026): 5% platform on free plan; Luma Plus $59/mo USD billed annually for 0% platform fee. Stripe fees still apply on Plus. Plentix: flat 5% with processing included.
Which platform is right for you?
Choose Plentix if you…
- Run paid events where per-ticket fees hit your margins
- Want a promoter or affiliate network
- Need campaign email tools, not only invite blasts
- Use multiple tiers, early bird, and real inventory
- Want core selling features without a monthly subscription
- Run festivals, conferences, club nights, brand events, or community series
Luma may be enough if you…
- Mostly host free or low-cost community events and meetups
- Are in circles where Luma calendars already have strong reach
- Do not need affiliates or heavy campaign tooling
- Just need a clean RSVP flow with minimal friction